Latitude was born in February, 2018, in the hands of Restaurant  Manager Rodrigo Alarcon and Head Chef Artan Gjinaj. After 10 years of working in the industry in restaurants like Strada, El Metro, Racine and Brinkleys Restaurants across London, they both decided to join forces and pursue their own food dream. Merton road in the heart of South Wimbledon became the starting point for Latitude. 

With little starting capital but ambitious dreams, both Rodrigo and Artan rolled up their sleeves and transformed their dream into reality. With help from their friends, Latitude was built from ground up by friends for friends - the interior you see in the restaurant is a result of a hard work that was put into using recycled and sustainable materials sourced in the local area and its surrounding construction sites. 

Latitude  features mostly scaffolding wood, rusty pipes, second hand lights, donated equipment and reclaimed wood. The lighting and the sofas was done by Rodrigo’s brother Rogelio who helped tirelessly to craft the place and give it its current character.

The inspiration for the menu Head Chef Artan has taken from locally sourced ingredients and modern european style cuisine. The cultural influence that both Rodrigo and Artan have, has helped them experiment with the menu and events such as already-well-known ‘Mexican Nights’ at Latitude that celebrate Rodrigo’s heritage.